Following the unprecedented heatwave of 2018, and witnessing first-hand the effect it was having on the people around us in Manchester, we produced an awareness campaign for our friends at Melanoma UK designed to engage the most stubborn northerner.
By paying homage to the graphic language of the iconic Hacienda and Factory Records movement, and subverting the FAÇ51 branding to highlight the need for high SPF sunscreen, or FAÇTOR51, we captured the attention and changed the behaviours of sun-worshippers, festival-goers, Pride-revellers and beer-garden devotees.
